PITTSBURGH, Pa.--(BUSINESS WIRE)--Right by Nature (RBN), Pittsburgh's largest independent, locally owned organic and natural foods market, located in the Strip District, today announced that it has expanded its product selection to meet customer demands. Right by Nature has added Hometown Market to its name and now includes a substantial lineup of mainstream supermarket products to augment its extensive local, natural and organic offerings.

"We're adding the best mainstream brands, the ones everyone grew up with, to provide the ultimate in convenience and choice for customers," said Jason Brown, managing partner of Concept Development Group, a specialty retail consulting group. "We want to be known as the neighborhood one-stop shop." A native of Squirrel Hill, Brown comes by his 30-year career in specialty retail and superior customer relationship development naturally. His family owned and operated Weinstein's Restaurant for over three decades until it burned to the ground in 1970.

"While this combined business model – known as a 'crossover market' – has been a great success on the west coast, Right by Nature Hometown Market is the first of its kind that we know of east of the Mississippi," Brown says. "Introducing this concept comes directly from requests of our shoppers who wanted to be able to find Heinz Ketchup, Kellogg's Raisin Brand and Hellman's Mayonnaise in the same store as organic products, like Newman's Own Organics, Nature's Path cereals, Applegate Farms lunch meats, or Honest Tea beverages," Brown explains. "Right by Nature also added the largest bulk food selection of any market in town," says Brown.

Right by Nature Hometown Market will continue its commitment to sourcing and providing locally grown and manufactured products as much as possible, including popular local products like Burton Dairy ice cream, Jameson Farm lamb, Counter Culture coffee, and many others. Robin Martin, general manager of Right by Nature Hometown Market, adds, "In fact, we envision that this product diversity will introduce a broader customer base to organic products as they visit the store for mainstream items."

Right by Nature continues to expand upon its mission of convenience and service. Last month RBN announced the merger of GoodApples.com, the largest online grocer in western Pennsylvania, also locally owned and based in Pittsburgh, into its retail market.

The combined company continues to do business under the name Right by Nature and serve its online customers both at their corporations and at home at www.goodapples.com. and www.rightbynature.net.

"Good Apples and Right by Nature have worked hard to earn customer loyalty. Our goal is to have the best shopping experience with a fully-integrated online and in-store business that puts the customer first," says Brown. "Over the next two months we will continue to grow our online selections, adding thousands of new products for delivery or in-store pickup."

The recent merger also expands RBN's customer base by adding a delivery component and providing retail traffic from Good Apples' online customers. Likewise, GoodApples.com aims to better meet customer needs and the needs of the business community it serves by adding approximately 6,000 Right by Nature products to its online store in the months to come. "They can walk the aisles of our store or shop online and get next-day delivery or pick up. Now customers also have the option to buy organic as well as mainstream," Brown adds.

For additional information, visit www.rightbynature.net.

About Right By Nature

Based in the Strip District in Pittsburgh, PA, Right by Nature is the largest independent, natural and organic grocery market in Pittsburgh. Founded in 2007 with an emphasis on sourcing and providing locally grown and manufactured products as much as possible, RBN has established a reputation for competitively priced organic fresh produce, fresh bakery and natural meats and poultry. The grocery department offers a broad range of organic, natural and traditional mainstream packaged items in addition to a large selection available in bulk bins. Also on the premises is a sit-down meal service at the "Right Way Café," featuring café style sandwiches, salads, a coffee and espresso bar and an on site bakery with fresh breads and pastries made daily. There is an extensive selection of prepared hot and cold buffet-style meals and deli items for take home. The Natural Living department includes a full line of herbal and vitamin supplements, as well as beauty and health and body care products.

For more information, visit www.rightbynature.net and www.goodapples.com.

Contacts
Giant Ideas
Diane Wuycheck
412-471-4495
or
Right by Nature
412-719-1977